Our Principles We operate according to a code of ethics that guides our actions and decisions in the service of our clients. We vow to uphold the following seven principles during all market conditions and to remain honorable and trustworthy: Principle 1 – Act With IntegrityIntegrity demands honesty and openness with clients, which must not be subordinated to personal gain and advantage. To do so would betray the established trust, which is the foundation of the client-advisor relationship. Principle 2– Execute With ObjectivityObjectivity requires intellectual honesty and impartiality. Decisions should be made free of emotion and in our clients’ best interest. Principle 3 – Practice CompetenceCompetence means attaining and maintaining an appropriate level of knowledge and skill, and applying it to provide services to clients. Principle 4 – Employ FairnessBe fair and reasonable in all professional relationships. Disclose conflicts of interest. Fairness is treating others in the same fashion that you would want to be treated. Principle 5 – Uphold ConfidentialityProtect the confidentiality of our clients, ensuring that information is accessible only to those who are authorized to view it. Principle 6 – Act With ProfessionalismAct in a manner that demonstrates exemplary professional conduct, behaving with dignity and courtesy to clients, fellow professionals, and others in business-related activities. Principle 7 – Operate With DiligenceProvide reliable professional services in a reasonably prompt and thorough manner.